Recently I received 4 emails in 2 days from the same company out of the blue. This is a company I subscribed to but they were not in the habit of sending out eblasts. They sent out maybe one every 2 months which was fine with me. But all of a sudden when their frequency [...]
And there is no such thing as a no sale call. A sale is made on every call you make. Either you sell the client some stock or he sells you a reason he can’t. Either way a sale is made, the only question is who is gonna close? You or him? Now be relentless, [...]
Start-Up Marketing Marketing is said to be the most important component of anyone jumping head first into a new start-up. Having a unique product or service doesn’t really matter if no one knows about it. This is why it is up to you to build your brand and promote your new venture. Most big companies have their [...]
I’ve done a lot of secret shopping of businesses and I can tell you honestly that when I call into a business and ask a question, 99.9% of the time no other questions are asked of me. If I ask for hours of operation, they just tell me and would sooner hang up than try [...]
[photo] A good business marketing strategy should be cost-efficient, yet effective. Good marketing can help a business generate the working capital needed to succeed and gain new customers quickly. Marketing should not break your budget, but it should be an important part of your budget. Know Your Market Every business fits into a certain niche [...]
When composing an email for a prospect you need to have several goals and objectives in mind. Ask yourself a few questions. What are you trying to accomplish? Are you trying to get them to set an appointment? Are you trying to get them to narrow down their choices? Are you trying to get them [...]
[photo credit] [original article] Industry: Construction Years in Business: 23 Problem: Our business has gotten to the point now where it is a not only profitable, but also positioned to continue its growth for the next decade or more. I am now reaching a time in my life where I need to consider a [...]
Most people think they shouldn’t call people on the phone anymore. Text, facebook, tweet at someone but oh no…not the dreaded phone. Many equate this with the dreaded telemarketer who calls them without permission, or the robo calls received from anything from charities to political campaigns. But if your leads are providing you with a [...]
Sounds strange, right? Of course you know your business. Or do you? Let’s take the example of an accountant. She might say that her business is doing the books for her clients and preparing their tax returns. But is this really her business? Or is her business keeping her clients on track with their expenses, [...]
If you’re like me, you may spend a great deal of money buying books on Amazon. And this outward flowing expenditure stream may make it difficult for you to think about Amazon as a possible resource for an inward flowing expenditure stream. Let’s see how this might work: Every person who has an account on [...]
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